Unless it’s Zigbee or Hue compatible, count me out, which doesn’t appear to be the case, otherwise, you’d mention it. Trying to come in with a separate ecosystem to a relatively mature market segment where there are existing protocols that work really well seems like a really off-base decision.
Considering that Zigbee/Z-BOSS is open source, you could have overlaid your proprietary stuff on top and enabled your special features while leaving it compatible with systems that many people already have in place. Everybody wants a walled garden for their stuff, while ignoring systems that are already in place for many customers. I don’t need a third or fourth automation ecosystem in my house. Integration should be the keyword, not proprietary systems.