Free shipping sucks people in while artificially increasing the profit for the seller.
Here’s how to think about it…
Let’s say you can buy a Wyze cam for $20 and it costs $6 to ship it (this is all theoretical, you can’t actually buy a good security cam for $20). All kinds of people will gripe and call BS or false advertising because the cost of the camera requires a TOTAL expenditure of $26 to own.
Now, let’s say that you start selling the same exact camera for $25 and offer free shipping. Which one is everyone going to buy? Right. The one for $25 because the total cost is $1 less than the one that was “falsely” advertised (and is, honestly, more expensive overall).
So, how does the $25 camera actually increase profit? Well, first of all, you’re actually going to sell them. Second, look at the extended cost to buy more than one…
With “free shipping”, it’s $25 times the number of cameras. Period. Always and forever. $50, $75, $100, etc.
With shipping requiring an extra charge, two cameras is $48.88, three is $71.03, four is $92.83, etc.
Everyone loves something for “free”, until they realize how much it’s costing them. So, go ahead… [redacted] spend way more than you should on products.
The camera is under $20. Period. [redacted] shipping isn’t being charged to you in a blind fashion.
MOD NOTE: Post edited to conform to the Community Guidelines